Real talk — 2020 has forced consumers to shift purchasing power online and pivot decision-making to prioritize safety. Now, more than ever, brand managers face new challenges to maximize exposure for their products.
INTEGRATED MARKETING & ADVERTISING PROGRAM
BRANDS MEET SWAGBAG
CONNECTION IS KEY
SwagBag VIP provides an in-home solution for brands looking to ensure select products land in the hands of targeted customers. Each quarter Tastemakers receive a curated SwagBag limited to a handful of free products. Each product is sampled, or consumed, and then shared across a variety of social media platforms to amplify your integrated marketing efforts.
WHAT IS A TASTEMAKER?
Tastemakers are the future of word-of-mouth marketing. They are everyday consumers with a loyal and close-knit, yet fierce social media following. We’re talking a minimum 1K-2K friends, family and followers across their social platforms.
VIRAL INTEGRATED MARKETING & ADVERTISING PROGRAM
SwagBag VIP provides a viral integrated marketing program for brand partners that includes direct in-home delivery and physical sampling to 1K multi-dwelling Tastemaker homes, plus social media amplification, email campaigns, digital advertising and real-time consumer feedback data. Tastemakers use curated brand content, hashtags and promotion codes to increase visibility, engagement and bottom-line sales.